Know Your Tools: Manager Account
Once set up, you will soon find out that your PPC campaigns need smart management.So it is a good idea to familiarize yourself with the available management tools. The Google AdWords Manager account provides a tool that provides a useful overview of all your ads and makes it easy to track the performance of your campaign. It lets you see what's working, and it's also deciding what's not working. It also helps keep track of your expenses. If you are planning to expand your PPC strategy, you would want to download Google AdWords Editor, a free application for managing complex AdWords accounts.
This helps you manage your ads so that you can make changes quickly in all your accounts. It also provides up-to-date statistics on all your campaigns.